Litmus test: Is it cool? Will it sell?
And if James was out in sunny California on a networking spree, then networking is the name of the game, in all respects. O2 Litmus promises to be a socially-enabled app store with a difference, fully networked in every way. As a developer, you'll get all the networks you need: the mobile network, the social developer network, the early-adopter network, and - most important of all - the O2 customer network. And did I mention the payment network? Oh yes - you can get paid for your apps.
What excuses will there be left to have a crack at flogging your mobile wares to the public?
If it proves to be all that an app store and community could be, then every light will be turned green, leaving only the boot-strapping entrepreneur/developer to figure out how to fly down the mobile highway.
And there's the dilemma. What, then, should the developer develop? How to exploit the network? How to exploit the opportunity?
Gone are the days when there was a good deal of mileage in developing mobile apps technologies that no one else had yet found a way to build. The technologies, the APIs, the SDKs - they're all here, right now.
This developer's dilemma is what I shall be talking about in a brief talk at the O2 launch event and hack day in December at the O2 Arena. Who knows? I might have a hack myself, especially if I can grab some Coldplay tickets (and that's just my guess/rumour folks - nothing official). I might also bring my 9-year old son, who is probably the world's youngest mobilist, and a big Coldplay fan!
Watch this space for dates, agenda and slides. Meanwhile, be sure to express your interest on the still-in-stealth-mode O2 Litmus site or the equally stealthy RSS feed.
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