Mobile Apps Incubation + Strategy
Paul Golding is an innovation architect specializing in the creation of new business and new product strategies for mobile products and services. He has a 20-year track record of being on the leading edge of the mobile industry, defining, designing and implementing many exciting new products and services. He is the inventor of the mobile internet portal. His clients have included leading operators, equipment providers, Fortune 500 companies and numerous start-ups. He has worked with mobile projects across the globe and was recently consulting as Motorola's Chief Applcations Architect. He is the named inventor of numerous patents and author of the best selling book Next Generation Wireless Applications. Don't start your next mobile business, project or venture without him.
Read more about what Paul can do for you. Contact now to discuss how to turn your business into a scalable open platform business that gives power to the users and puts money in the bank.
(Read Wireless Wanders on your mobile.) (Get blog updates emailed directly to your inbox.)
The Design Imperative
Innovation and User Experience (and app stores)
User experience is closely related to insights into the customer. However, these are real insights based on problems they face, not blanket categories or market segment behaviours. We all know that there's probably a group of users with a name like "Millenials" or whatever, and then we can reel off a list of consumer research generalities about the group: impetuous, ambitious, attention-seeking, gadget lovers, blah de blah.
But, will such archetypal insights lead to break-through innovation in products and services? I seriously doubt it. It tends to server marketing departments best, who will understand well how to create various marketing innovations to appeal to the target audience generally. But, and this is the challenge, most of the generic consumer insights data is similarly available to the competition.
In following a vector of marketing innovation based on such themes, the result is often a constant stick-slip motion of successes and failures in the market based on an increasing "fractalization" of product offerings, to use Geoffrey Moore's description of the life-cycle in a maturing market.
A Ford engineer is supposed to have once said that when prospects examine a car in the showroom, one of the first things they do is open and close the doors. Whether they realise it or not, a lot of the prospects are influenced by the sound of the door.
That is real customer insight and leads to a perspective about the user experience. Who, in product planning, would have considered the sound of the doors as a design criterion? A new vector of innovation is opened up.
Turning to mobiles then, as you're probably not in the car design business, the concept of experience is clearly high on the agenda in Apple. Where else would we hear of such design criteria as "icons so nice that you want to lick them?"
Lack of insight into user experience is why many of the forthcoming application store efforts will fail, especially those run by operators. To copy only the app store part of the "iPhone experience," displays a probable lack of insight. The iPhone experience is a collection of parts, all well executed, that when combined produce a compelling user experience. The device, the device OS, the app store, the app store widget (icon), the ability to update the platform, the iTunes store, the developer community, plus other less tangible factors - the excitement of developing iPhone apps, the fun factor of using the accelerometers, touch screen etc.
All of these produce an "ecosystem" that is necessary to deliver a compelling user experience. Returning to the Ford engineer's insight, I am sure that merely putting sound-reduction tape around the doors would not have been enough to sell the car. We see time and again where companies attempt to copy the success of another, such as Honda's attempt to mimic Toyota's Lexus spin-off, and then failing, probably because they lacked some of the other vital ingredients in the innovation sauce. Whole products, whole experiences are what matter. Innovation, or part of it, needs to be intimately linked to the insights into the user experience. And, as if often the case, a compelling user experience is a complex collection of things done well. After all, if it wasn't, then it would be easy for the competition to copy.
And here we are often blind-sided by another generalism in product and service innovation, which is that simple is often far better than complex. The real thing to be sure of is that you have the right set of simple ideas well executed. Doing the right thing in totality is often very difficult indeed. Don't confuse simple with easy.
Mobile Widgets - what are they good for?

Mobile Widgets
M-Learning, Classroom 2.0 and Surrogate Brains

Classroom 1.0
The current obession with mobile is still with the mundane. It is with communication. No doubt, the future of mobile has a lot to do with communication - one of the five Cs that I wrote about in a thought piece for the future of mobile, as printed in Stefan Bertschi's interesting anthology - Thumb Culture.
At the same time, we are only beginning as a species to understand ourselves. In particular, with the help of various techniques, we are beginning to understand better how we think, although the brain is still very much a mystery and one of the great unconquered frontiers of science. Recent experiments show that when thinking to perform an action (throw a switch), our subconcious appears to prompt the concious mind into doing it. Go figure that one!
What we do know is that by various measures, that we won't discuss here, many of us are poor thinkers much of the time (although there is a well known principle - see Lake Wobegon anecdote - that most of us assume we are good, or above average, thinkers). We might apply faulty logic and reasoning or, more likely, be overly influenced by underlying emotional currents. Goleman was on to something with Emotional Intelligence as a more revealing, or perhaps useful, measure of intelligence, debates about defining intelligence aside (and there are many).
It is clear that it ought to be possible to augment our thinking processes with the use of computer power. Put crudely, we can think of computers as an extension of our brain's computing power, but one that can be entirely controlled, structured and driven in a direction that we can control. That is, by running an explicit program, unencumbered by faulty logic and emotional influence. At least that's the theory, although we should always remember that old computer aphorism - "garbage in, garbage out."
Clearly, augmented thinking is still very much in its infancy. After all, how many of our current uses of computer would you categorise as aids to thinking. I don't mean the event of thinking. Of course, reading a blog - perhaps this one - will fuel your thinking. What I mean is the process of thinking. The use of technology to assist in how we think about a blog post, a project, an opportunity, a risk, even a piece of art. Can you name any thinking tools at all?
Take email, for example. It is still an incredibly crude tool. Having used all our big brains to invent it, all we really have is a faster version of letter writing. Yes, habits have changed and formed around email, but let's not pretend that it's anything that stupendous in terms of augmenting human communication. How many of us struggle to find an appropriate subject for the message? (Why do we need a subject?)
Indeed, how many man-years are wasted in corporations by inappropriate messages, inappropriate emails and other inefficiencies of email. We can send letters faster, but we have multiplied the number we receive by an order of magnitude. If there's one thing you get from this blog post, it should be to go read Merlin Mann's Inbox Zero collection of writings. If I can point you to something that might save you at least the time reading this blog post (times one hundred), then I'll feel less guilty than I do already.
Where is the intelligent email program? Where are the education programs to teach us how to use these tools better - to understand their essential characteristics, pros, cons, limitations and so on? Never mind that. We are told by endless numbers of university teachers that many of our school leavers are unable to write. Add that to the email magnifier effect!
Now imagine taking that mass of communications confusion and squeezing it into the mobile? No wonder that mobile email has had such a slow adoption rate. Let's hope that the chasm is never crossed, that we invent a better means of communication for mobiles before it's too late. And by better, I don't mean more popular and pithy, like text . Of course it's far more successful than email in terms of number of users globally. But trying reading those Novels written by texting on Mobiage. (Hint: don't try! DOUBLE HINT: especially don't try writing one!)
The march of the Internet towards the so-called Semantic Web, or the more marketeer friendly Web 3.0, is clearly a move in the right direction, although to be clear, the semantics we are talking about with Web 3.0 are all about ways of enabling computers to label context and, by implication, derive meaning. We are not talking about a Web connected with the mind, although that is possibly the next step. The Europeans talk of Web 3.0 as the internet of things. Why shouldn't our brain be one of them?
If we can use computers to augment our thinking in some favourable direction, then what better opportunity than to use the mobile. It's a tiny computer that we always have on our person. It could easily become a surrogate brain. Most likely, the 'real' surrogate brain will be in the Cloud somewhere and the mobile will provide the interface, or be the brain's proxy - what we might called an agent in old-school artificial intelligence lingo.
Putting mobile brains aside for a moment, I'd like to turn our attention to a related mystery and controversy, which is education. The thing about education is that everyone has an opinion, everyone has a theory. This is good for education and that is good for education. Fads galore!
Whatever the flavour of the month in education, there is a growing consensus that our current ideas of education are not equipped to deal with various global trends, including the dramatic shift of knowledge working to an artisan activity easily outsourced to low cost brains or scalable IT systems. Many of our educational systems are basically funnels into the world of knowledge-based industry. What's the use of a funnel when the thing we're funneling into is no longer relevant.
As I mentioned earlier, this has led various educationalists, both professional and amateur, to posit the idea of Classroom 2.0. It is another 2.0 smorgasbord of ideas, but not surprisingly characterised by common 2.0 attributes: accessible technology, open systems, social-power, asynchronicity, relevancy. A kind of Darwinian education system.
It is scary stuff of course. Education, no matter its flavour, has been underpinned since the Industrial age by the idea of measurement and grading. In a world where the education system becomes organic and more real-time in terms of achieving contextually relevant results, the idea of abstract measurement and grading begins to break down. No sooner have we defined the metrics of measurement than the thing we're trying measure becomes irrelevant.
Somewhere in all this mix of ideas about thinking and education, there is undoubtedly a role for technology and, possibly more significantly, mobile technology. Classroom 2.0 and Mobile 2.0 seem on paths destined to intersect at some point in the very near future. There are many challenges ahead of us, but also many opportunities. Ironically, it is the next generation - the ones that we struggle to educate - that are going to have to figure this all out.
Ambient communications - from openMIC Barcamp
-- Theme #1 -- Ambient Photostreams

-- Theme #2 -- Ambient "Thought Streams"

-- Theme #3 -- Ambient Voice - Another "Voice 2.0" service?


Design at the speed of thought...

Screenshot from Protoshare
Webkit was just for 'fun'

Having ideas is fun
Widgets and ambient computing...

Mobile Widgets
Thus far, there are no ways to support ‘background’ processing or push notifications within widget environments. We see that iPhone OS 3.0 now has a push mechanism and it will be fascinating to see how this gets exploited and how if affects our mobile habits.
It isn’t just persistence that matters. It would also be useful to create triggers on the device and then to spawn an appropriate widget in response to a registered event, such as a call or text. Thus far, this method of invocation has not been included in any of the widget environments that I have looked at. Of course, a means to manage triggers and responses to them is required, as is a model to do so. The means are easy to imagine, but the model is slightly more challenging.
The other key to adoption is discoverability. We have seen the success of putting the app store button at the finger tips of the iPhone user and then providing access to apps in a relatively easy fashion. The same needs to happen for widgets generally, across all platforms. It seems that all stake holders are getting involved with promoting widget markets, from platform providers (e.g. Access) and handset manufacturers (e.g. Nokia) through to operators (e.g. Vodafone).
The richness of the widget APIs is also important. For those based on web standards, it is possible to reference all the usual Javascript API candidates, such as Prototype, notwithstanding that widgets do impose a variety of performance and design constraints that the designer needs to be aware of. It isn’t quite ‘everything goes’ in terms of Javascript, DOM and CSS flexibility.
Access to platform APIs is also important, allowing widgets to combine web services with device services. This ‘mash-up’ potential is truly exciting. Moreover, the programming model for widgets supporting AJAX is usually to allow the AJAX calls to any host, which allows for client-side web-services mash-ups. However, operators, it seems, are keen to prevent this. Vodafone, for example, only allows access to a single host from a widget.
The richness of these APIs should be extended further by the operator. I have written many times about possible real-time extensions of mobile web, including the early work I did to combine SIP/IMS with HTTP/Web in a single browser, trying to support a new breed of telco mash-ups with a web front end, easily programmed by webheads. Ignoring the wider IMS concerns, or question marks, there are ways to access IMS services from widgets or web runtimes. I initiated a proof-of-concept project around this theme whilst Chief Architect for Motorola, calling upon Opera to collaborate because of their emergent Opera Platform solution, now defunct. The lack of commercial interesting in IMS apps killed the project back then, but the idea remains valid, but perhaps with other network services.
I’m not sure that I would be that interested in the IMS potential anymore, but any service can be exposed via Javascript APIs, such as videophony, or even a video conferencing platform, allowing developers to innovate with these grossly underused resources. Someone like O2 Litmus should consider offering a set of client-side Javascript APIs to expose the Litmus APIs, or at least some of them, including O2-specific services, like Bluebook (e.g. phonebook and SMS storage).
I am a mobilist - follow the mobilists Twitter group
Joggler or Chumby? Product or Platform?

O2 Joggler
















Comments